Toronto, Ontario– Golf Canada and Audi Canada announced today a multi-year integrated partnership that will see the luxury automotive brand become the exclusive Premier Automotive Partner for Canada’s National Open Championships—the RBC Canadian Open and CP Women’s Open—as well as the Official Automotive Partner of Golf Canada’s National Team Program.
“We are thrilled to welcome Audi Canada as a fully integrated Premier Partner with Golf Canada’s National Open Championships and Team Canada,” said Golf Canada CEO Laurence Applebaum. “Audi is an iconic brand, synonymous for driving excellence and premium craftsmanship. Our robust partnership touches virtually every level of Canadian golf and we look forward to integrating their progressive brand across Golf Canada’s signature properties as well as our community of member clubs and golfers.”
Through the multi-year partnership, Audi will work alongside Golf Canada to drive excellence in Canadian golf. As the Premier Automotive Partner for the RBC Canadian Open and CP Women’s Open, Audi will deliver a premium vehicle experience at Canada’s National Men’s and Women’s Open Championships. Audi owners will also be treated to an elevated event experience when they visit the RBC Canadian Open and CP Women’s Open, while fans onsite can enter to win hospitality upgrades and exclusive Audi Driving Experiences.
“Audi has been successfully involved in golf globally for more than two decades,” said Giorgio Delucchi, President of Audi Canada. “Technology, design and sportiness are values that characterize every Audi and which also contribute to the special fascination found in golf.”
Audi Canada’s multi-platform investment in Canadian golf will also benefit the athletes, coaches and sport science team that comprise Golf Canada’s National Team Program including the Team Canada Junior, Amateur and Young Pro Squads. Audi Canada’s partnership will also deliver an enhanced experience across Golf Canada’s digital network of web, social and golfer engagement platforms. The partnership will create a deepened community connection between Golf Canada Member Clubs and the Audi Canada dealer network across Canada.
As the National Sport Federation, Golf Canada operates the RBC Canadian Open, June 3-9 at Hamilton Golf and Country Club, as well as the CP Women’s Open which takes place August 19-25 at the Magna Golf Club in Aurora, Ont.